Multimedia

Samsung Mobile Showcases the Winter Olympic Games Throughout the Years

Rock Out with the Samsung Omnia II's SWYPE Technology

The advertisements are short, simple and cool and it convinces consumers to buy their product. For example, a tie-in with the Winter Olympics is a great move because the event itself is a well-known and highly-anticipated one, thus it creates a lasting and memorable impression on the audiences. Moreover, the Samsung omnia II Swype technology was a newly invented technology that was fun and funky as shown in the advertisement. This shows that their marketing communication has succeeded in capturing the audience's attention. All the visuals, audio and graphics further enhanced the video and persuades the audience to purchase their products as well as creating brand awareness.