Social media today has evolved into an online community whereby various websites allows users to share their content, media and private information with their friends and families globally with no time and space restrictions. The video link below gives an introduction to social media through a story about a small town, Scoopville and their inventions of different flavors of ice-creams.
In the video, it shows that the town changes because their people were able to make and produce their own ice-cream flavors and they no longer depend on factory to invent new flavors. Similarly, it had cleverly defined social media's role in giving people the autonomy to create their very own video, music, blogs etc on the web. The example of the discussion board in the video also relates to real life whereby websites like Facebook, MySpace, Blogger, YouTube etc allows tools like tagging, comments and rating systems for people to vote for their favorite "posts", as well as keeping a tab on their friends' daily lives. Online communication has indeed eased social interaction as all these tools help to strengthen and expand our network of friends and acquaintances, especially those we do not speak to on a daily basis.
Moreover, because of the popularity of social media, companies have now relied on social media for their marketing strategies because of its low costs, easy-to-use and far-reaching pool of networks globally. For example, organizations are also able to fine-tune their marketing strategies on their specific target markets such as searching for people on Facebook with common interests under 'Groups' or putting up advertisements on Facebook where you can 'sell' your brand/product to specific demographics.
With the increasing popularity and evolution of social media, it has now become a vital social instrument of communication and if you are not participating in the top social media and networking sites, you are bound to be left behind by the world.
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